Ideas Portal
Currently, when assigning an asset to a product, you have to do it by the product name - we have several products that share names but are visible to different user groups. The URLs are always different, and this would help eliminate some steps in setup if we were able to see that URL on the create asset page or select based on URL.
We have also encountered this issue with a large marketing storefront that uses the same product names across multiple products, with different user groups according to branding. Having the option to see/sort by product URL or product name would be a simple way to solve this time-consuming issue - similar to how this option is currently available in the category organization page.
There are several areas in the admin console where it could be helpful to use the GUID. I support this idea and would encourage other areas to be reviewed, as well. Notably would be if you were assigning an asset to a user, it should display the user's name as well as the email in parenthesis. That would be extremely helpful!