Currently, when assigning an asset to a product, you have to do it by the product name - we have several products that share names but are visible to different user groups. The URLs are always different, and this would help eliminate some steps in setup if we were able to see that URL on the create asset page or select based on URL.
There are several areas in the admin console where it could be helpful to use the GUID. I support this idea and would encourage other areas to be reviewed, as well. Notably would be if you were assigning an asset to a user, it should display the user's name as well as the email in parenthesis. That would be extremely helpful!