Some clients want to be notified when certain products are ordered b/c they want to monitor them, but they don't need to be approved and the client doesn't want the additional responsibility of approvals. This would be especially helpful on larger storefronts. The products would be assigned an attribute and then the Pressero admin would set up a customized notification which would be flagged by that attribute and sent to members of a site group (although it would also be nice to be able to just list emails that the notification should be sent to).