Ability to get the item order details in separate cells

When generating a line item report, if you want to include the line item details (i.e. the pricing engine options), it currently groups them in one single cell. You can choose raw text, or formatted XML.

I propose that these fields be separated into separate named columns. If an item in the report doesn't have a value for one of the pricing parameters, then it should be left blank.

The use case for this is that we operate stores where we sell apparel. When preparing a report for my account manager to submit an order to the vendor, they need to be able to separate how much of each style, size, and color of each item. Sometimes there is a choice of logo, as well. In the current setup, I include the order options text in the report and manually separate that information into separate cells. Then I have to be certain to put them into the correct column, as not every product has every pricing parameter. It is a tedious process, to say the least.