Shipping Method Renaming

I know this has been brought up in the past but Just like the Payment options I would like the ability to rename the shipping method within the site. 

We mark up different shipping methods per customer so right now i have 5 that says UPS GROUND when I go in to select UPS GROUND at site level I have to cycle through all 5 to see if I am selecting the right one. If I had the ability to name the shipping method something else then change it at site level this would make it much easier .